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Phoenix Distribution distributes Logitech throughout Africa


Johannesburg, 30 Jun 2015

Phoenix Distribution, Africa's top broad-based distributor of software, is distributing peripheral vendor Logitech's flagship offerings, including mouse devices, keyboards, Web cams, speakers and notebook accessories, across Africa.

Phoenix currently covers software publishing, localisation and distribution across multiple territories in Africa, in multiple languages.

Simon Campbell-Young, CEO of Phoenix Distribution, says the partnership is in line with Phoenix's vision to be the top ICT distributor on the continent, and be a key driver for technology growth in Africa. "We are perfectly placed to grow Logitech's presence on the continent, as we have several offices and warehouses statically placed to serve all our African customers."

"Phoenix's strong channel network and excellent partnerships make it easy for us to bring affordable and usable products to Africa. We have built an efficient distribution network, and have evolved into a world-class company with highly developed processes, infrastructure and corporate governance."

Campbell-Young adds that Phoenix is excited about growing the Logitech brand across the African region. "Our unmatched efficiency, strong customer focus and performance have earned us many commendations from our partners. The combination of our people, strategy, logistics and network have placed us in the best position to promote Logitech on the continent."

Campbell-Young says several years ago, Phoenix developed strong competencies and structures to support its expansion goals, and began to grow its geographic reach and product portfolio to entrench its market leadership, and build an unrivalled distribution network across the African continent. "This is one of the many reasons why Phoenix is delighted to be adding Logitech's market-leading range of peripherals to the Phoenix stable, as these products complement Phoenix's portfolio, and allow us to offer these products to all its African customers, wherever they are based."

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Phoenix Distribution

Phoenix Distribution is currently the leading value-added distributor of software, accessories and peripherals across the African continent, covering software publishing, localisation and product distribution across multiple territories in multiple languages.

The business is segmented into two divisions, namely corporate software licensing and retail product distribution, and Phoenix Distribution dominates the consumer and SME security sectors through key brands which include: Norton/Symantec, AVG, Kaspersky and Bitdefender. Additional brands within the consumer-focused range include, Microsoft software and peripherals, Beats by Dr Dre, Trendnet Wireless products, Monster Cables and mobile accessories.

The corporate licensing division sells volume licensing into the enterprise and SME reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical product into the retail environment, covering all mainstream ICT, CES, telco, lifestyle, fashion and sports outlets, as well as independents and online stores. This division delivers direct to outlets and or customers across sub-Saharan Africa.

Phoenix Distribution is growing at 70% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant high-end product lines within the enterprise arena. In addition, the company's UK business, PX Security, is firmly entrenched within the UK retail and SME reseller environments, shipping product through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender, Webroot and Avast.

Additional bespoke services offered to partners include Electronic Software Distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.

Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

For more information, visit www.phoenixsoftware.co.za, www.pxsecurity.co.uk and www.pxsoftware.co.za.

For purchasing information in Africa, visit www.kasperskyafrica.com, www.kasperskyangola.com, www.kasperskybotswana.com, www.kasperskymozambique.com, www.kasperskynamibia.com, www.kasperskysouthafrica.com, www.kasperskydrcongo.com, www.kasperskyzimbabwe.com, www.kasperskyzambia.com, www.antivirusangola.com, www.antivirusbotswana.com, www.antivirusmozambique.com, www.antivirusnamibia.com, www.antivirussouthafrica.com, www.antivirusdrcongo.com, www.antiviruszimbabwe.com, and www.antiviruszambia.com.

Editorial contacts

Mia Andric
Exposure
mia@exposureunlimited.net