Subscribe

Wireless charging set for growth

Regina Pazvakavambwa
By Regina Pazvakavambwa, ITWeb portals journalist.
Johannesburg, 23 Jul 2015
It is only a matter of time before wireless charging becomes standard, industry players say.
It is only a matter of time before wireless charging becomes standard, industry players say.

The wireless charging market is set for growth, due to the development of new standards, wireless charging stations and the launch of new devices with built-in power transmission capabilities.

This is according to Craige Fleischer, director of integrated mobility at Samsung Electronics SA, who notes wireless charging "is the future with limitless potential".

This technology is now being integrated into a variety of technological devices, appliances, public spaces and even vehicles, as companies look to make power cords obsolete, says Fleischer.

Major product introductions earlier this year have revealed a clear commitment to wireless charging - Samsung Galaxy S6 and S6 edge smartphones have integrated Qi- and Power Matters Alliance-standard tightly coupled inductive charging and Apple's Apple Watch is equipped with inductive charging technology.

In addition, Fleischer believes this year is set to be a revolutionary one for the growth of wireless charging deployment as wireless charging stations become available in more public places.

"Globally, we are already starting to see wireless charging stations crop up in coffee shops, restaurants and airports. We believe that consumers will adopt it, and come to expect it."

According to an IHS Technology report, although billions of wearable electronic devices are shipped into the consumer market every year, the penetration of wireless charging into these devices remains relatively low.

However, this is projected to grow significantly in the next five years - IHS forecasts that the total market for wireless charging in wearable technology will be worth over $1 billion by 2019.

It believes it is only a matter of time before wireless charging becomes standard.

An ABI Research report says with the emergence of wireless power consortiums, the development of wireless power technologies is now heavily focused on integration into the mobile handset and mobile devices ecosystems.

With tight handset integration, the wireless power market and its solutions will be able to capture unprecedented volume and awareness, which can be leveraged to promote a pervasive network of wireless charging terminals in both home and public venues, it adds.

However, World Wide Worx MD, Arthur Goldstuck, says wireless charging still seems as just another feature, heavily marketed by some manufacturers but not particularly sought after by consumers.

The main problem is that wireless charging is not yet much more convenient than using a plugged in charger, says Goldstuck.

"It has to become not only seamless, but also a no-brainer for consumers. At that point it will become a standard feature of devices, and a market in its own right."

To date, usability, efficiency and market adaptations are the most considered matters in wireless charging solutions, says Fleischer.

Share