Twitter-owned Periscope has over 10 million accounts on the platform, only four months after launch.
In March, Twitter launched the video streaming app, which allows anybody to live-broadcast to the world from their mobile phone.
As of the beginning of August, 40 years of video was being watched each day. This is measured using a metric called 'Time Watched'. Periscope says it will update users periodically on it.
Time Watched is the aggregate amount of time people spend watching live broadcasts on iOS and Android devices.
The Periscope team said in a blog post today: "Time Watched serves as a proxy for active user growth, without suffering some of the limitations of focusing exclusively on a metric like daily or monthly active users.
"If we were motivated to grow daily active users, we'd be incentivised to invest in a host of conventional growth hacks, viral mechanics, and marketing to drive up downloads. This direction doesn't necessarily lead to a better product, or lead to success for Periscopers."
FB wants a piece
Last week, it was reported that rival social network, Facebook, added a live streaming feature to its Facebook Mentions app, allowing public figures to talk to their audiences in real-time.
TechCrunch reported this morning that Facebook has confirmed it will expand the feature to more users sooner than expected. Last week, the company said only users with verified pages will be able to make use of the feature, called Live. According to today's article, users with verified profiles will soon be able to make use of Live too.
Verified profiles include a larger group of entertainers, athletes, politicians, journalists and businesses. It is speculated that once the live-streaming has been tested on these profiles, the feature will expand to all users.
Facebook's offering differs from Periscope as once the broadcast ends it is saved to the page or profile, to be replayed in the future. This allows for future monetising opportunities, where adverts can live on videos indefinitely. Periscope broadcasts can only be watched again in the 24 hours after it was filmed.
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