South African comparison Web site Click n Compare (CNC) plans to expand its footprint to Kenya and Nigeria.
Click n Compare allows consumers to make side-by-side comparisons on services such as insurance, mobile, broadband and banking.
For the Kenyan and Nigerian markets, the company plans to launch its new consumer-facing brand, CompareGuru.
Ryan Marx, co-founder and CEO of Click n Compare, says with all the lessons learned in the South African market, CNC is confident in taking the leap to Nigeria and Kenya.
"CNC's unique value proposition is the fact that we have positioned ourselves directly between the consumer and provider in a way that is mutually beneficial to both parties. We are well on our way to achieving this aim by building relationships with major key players in the insurance industry," he says.
Bastian Gotter, managing partner of the Spark Nigerian start-up seed fund, who recently joined Click n Compare's advisory board, adds: "Click n Compare has made considerable advances in the online price comparison market in South Africa."
As part of its expansion plans, Click n Compare has acquired Nigeria's Insured.ng.
"With their proven track record, and their expertise in the sector, we very much hope they can take Insured.ng onto its next phase as a leading Nigerian insurance comparison platform," says Gotter.
Click n Compare is fully funded by Cape Town-based incubator Silvertree Capital.
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