Johannesburg, 02 Feb 2016
Mobile enterprise applications are exploding in number and variety across the North American business sector. More companies than ever are harnessing mobility in innovative ways to better engage with their customers, workers, and partners. As a result, companies that aren't yet optimising their mobile efforts are putting themselves at real risk and possibly losing revenue.
While they're lagging, their competitors may already be well along the mobilisation curve and reaping the benefits of:
* Happier customers;
* Expanded market share;
* More efficient business processes;
* Increased employee satisfaction;
* Improved supplier relations; and
* Increased sales.
Having said that, it's understandable that many of today's businesses are overwhelmed when it comes to determining when and how to properly create and implement effective mobile software applications. The rapid growth trajectory that is currently in place for mobile apps can result in denial, confusion, and even disarray.
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