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Nebula's CEO Daniel Nel on how to build a high-performance business

The key to having a high-performance company is simplicity, according to Daniel Nel, CEO of Nebula.


Cape Town, 17 May 2016
CEO Daniel Nel
CEO Daniel Nel

Nebula is a leading telecoms innovations firm, passionate about the achievement and success of its clients. Nebula helps enterprises simplify their fast-paced and ever-changing telecoms environment by eliminating complexity to give their clients optimised control, speed and accuracy.

Nebula offers a unique set of next-generation telecoms solutions to give organisations enhanced capability to manage and optimise their entire telecoms environment. 'High performance' is one of the key concepts that provides the guiding motivation within Nebula, says Daniel Nel, CEO of Nebula.

According to Nel, a high-performance company is not content to just get by and be average. In order to gain high performance, one must constantly look at how to get the extra 20% that everyone else struggles to get. "You have to be better than average and find a niche area where you can offer something unique. This could mean 20% higher quality, 20% faster, 20% more efficient, 20% smarter. Having a high-performance company is taking that extra bit that you dream of, and making it a reality."

This is something that Nebula has embraced for itself, and also wants to enable within its clients.

"Nebula is striving to redefine how high performance can play a role in successful business strategies. Although it may seem counterintuitive, in order to become a high-performance company, you have to embrace simplicity in everything you do," says Nel.

We are living in a new performance world where technology is becoming increasingly complex, and every single action must be tracked and measured more precisely than ever before. This new reality creates increasing pressure and complexity in the business environment.

In order to counter this, companies must implement an ethos of simplicity, looking at how internal business processes can be simplified to reduce the complexity of tasks for staff, and improve the ease of doing business for clients.

"In the modern world of business, optimising waste is no longer the biggest problem, but rather combating the resulting complexity that robs your business system of agility, resilience and focused decision-making. Technology and innovation will take care of the optimisation problem; the thing we need to manage is the complexity issue, and the best way to combat complexity is through simplistic thinking and paradigm," says Nel.

This often involves putting a lot of work into the back-end of systems and processes to make the front-end interface easier and more intuitive. This can include automating tasks that were previously done manually, and creating a dashboard view of internal systems and processes.

According to Nel, one of the key components of a high-performance business is high-performance employees. By managing the human capital in a business, it is possible to increase stability and predictability. In Nel's opinion, the key to this is finding talented people and making their work meaningful, which allows them to grow and be happy, successful employees. This is true for everyone: from developer, to manager, to implementer. If a leader approaches his/her employees with openness and trust, s/he can make new connections and spark new ideas.

"Simplicity is a mind-set that needs to be adopted and lived by everyone in the organisation. Everyone in the system should have the ability to focus on their skill-set and responsibility in order to deliver a simple product offering that is greater than the sum of its parts."

For example, when it comes to telecoms, companies will often buy things they don't need, or buy the wrong things. According to Nel, service providers are often guilty of making 'bad profits' out of companies by charging them for products and services they are not using or do not need, as well as billing them incorrectly.

Nebula has, therefore, become the independent translator between service providers and enterprises, to make sure clients buy the products that will support their business needs and increase their business performance. Nebula gives their clients the power to automate complex tasks, highlight and minimise risks and make proactive decisions.

By simplifying the telecoms environment in this way, Nebula enables businesses to strive for their own high performance.

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