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Apple tablet PC due April 2010

By Reuters
San Francisco, 10 Dec 2009

Apple is preparing to unveil its tablet personal computer in late March or April, with manufacturer partners poised to roll out as many as one million units per month, according to an Oppenheimer research note.

The highly anticipated tablet is expected to pitch Apple into the digital book market popularised by Amazon.com's Kindle e-reader. Apple declined to comment.

Oppenheimer analyst Yair Reiner said the new tablet could boost Apple's earnings per share by 25c to 38c per quarter, assuming that it sells one million to 1.5 million units each quarter at an average price of $1 000 and a corporate average net income margin of 22%.

"Our checks into Apple's supply chain indicate the manufacturing cogs for the tablet are creaking into action and should begin to hit a mass market stride in February," Reiner wrote.

"The February ramp schedule suggests a late March or April commercial release, since Apple will need to build at least five to six weeks of inventory before going live."

He said the tablet will have a 10.1-inch multi-touch LCD screen similar to that of Apple's iPhone.

Apple has also approached book publishers to distribute their content electronically, and has offered them a revenue cut of 70% without requiring exclusivity, Reiner said.

He said that compares favourably to the Kindle's 50% deal, and that Kindle only offers a 70% cut to publishers that give Amazon exclusive rights.

"As innovative as it is, we believe the Kindle has disgruntled the publishing industry (book, newspaper and magazine) by demanding exclusivity, disallowing advertising, and demanding a wolfish cut of revenue," Reiner wrote. "The tablet is set to change that."

Reiner forecast Apple's fiscal 2010 profit at $8.39 per share, compared with $6.29 in fiscal 2009, saying his estimate has not yet factored in the new device.

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