Mobile will be the key digital medium during the 2010 Fifa Soccer World Cup, says AdMob.
The local mobile advertising platform company recently conducted a survey across its network to establish how South Africans are going to use their mobile phones during the games.
The survey found mobile will be the key digital medium in the LSM 5-7 bracket among males aged 25-39.
While 37% of respondents noted they would follow the World Cup on their televisions, 20% said they would follow the event via their mobile. Internet, newspapers and radio were the least popular options.
The survey also found that 50% of respondents would be using their phones for mobile Internet, signalling that mobi sites will be inundated with information requests, explains the company.
To this end, the Vuvuzela and Nkosi Sikelel'i Afrika ring tones were the poplar choice among respondents.
AdMob explains that the survey is intended to better inform publishers, advertisers and agencies looking to harness the potential of mobile advertising campaigns.
“This information is critical to advertisers in terms of understanding how effectively they could reach their target market during the period without running foul of the organiser's stringent advertising codes,” says Brett St Clair, country manager for AdMob.
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