Johannesburg, 27 Aug 2012
Despite speculation that Apple may be preparing for a double-whammy with the unveiling of both the next-generation iPhone and a smaller, low-cost iPad in a single event, new reports suggest the products will be unveiled separately.
According to an AllThingsD report, several sources have confirmed the iPad Mini will make its debut in October, after the expected 12 September launch of the iPhone 5. Since both events are anticipated to be major launches for Apple, it stands to reason that they will be separate in order to avoid contending for media coverage.
The iPhone is also unquestionably Apple's most important product (accounting for about half of the company's revenue), and it has been widely noted that Apple has a lot riding on the successful launch of the iPhone 5.
Tech commentator John Gruber says in a blog post on the topic: “The more I think about it, the less sense it makes for the iPhone to even share the stage at the announcement with any other product. The iPhone is too big, too cool, and garners too much attention - and it's in Apple's interest to keep that attention undiluted.”
While initial rumours of an iPad Mini were discounted by many who believe it to be too far of a departure from Apple's known product strategy, reports from major publishers including the Wall Street Journal, Forbes and Bloomberg (and indications from Apple's supply chain), all support the rumours.
World Wide Worx MD Arthur Goldstuck says there is greater likelihood of Apple releasing a seven-inch iPad than of it not doing so. “The Kindle Fire made the first serious and real dent in Apple's American market share, and that is where it responds most aggressively.”
According to iMore, the US release of the iPhone 5 is planned for nine days after the product launch event (21 September). Pre-orders are expected to open on 12 September.
“We've also learned that the second wave of iPhone launches, the ones in international markets, will begin in the first week of October, likely 5 October,” says iMore, adding that this is according to sources that have provided accurate information in the past. Apple is yet to officially confirm any product launches.
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