Telkom has reiterated that it is intent on turnaround as new appointees, chief marketing officer Enzo Scarcella and chief procurement officer Ian Russell join the company's executive team, which has been tasked with guiding the its transformation.
Telkom CEO Sipho Maseko has been moving to bolster the company's leadership structure since last year. In November, when he announced the appointment of former Vodacom executive Scarcella, he said the appointment was part of Telkom's efforts to "renew" its top leadership team.
"In the near future we will have a capable and dedicated team in place to plan and guide Telkom's transformation."
Telkom says Scarcella and Russell reported for duty yesterday at Telkom's head offices in Pretoria. Scarcella, says the company, will today start crafting a new brand, communication and marketing direction for Telkom, while Russell will apply himself to building "a world-class procurement function".
Scarcella says the Telkom brand needs to communicate with its various target shopper segments according to the increasingly distinctive ICT landscape and Telkom's move towards convergence and connected homes and businesses.
"These are exciting times for Telkom as the company strives to redefine and reposition itself. An integral part of the transformation journey is to revive the Telkom brand so that it again resonates in the hearts and minds of South Africans."
Russell says the function of procurement straddles all Telkom's operations. "By focusing hard on improving our relationships with our suppliers, systemically engineering cost out of the organisation by improving our approach to value based procurement levers and driving a balanced sustainability agenda that improves our BBBEE profile, procurement will add huge impetus to the overall Telkom transformation journey."
Going forward, says Russell, the procurement team will put these - and all other elements of the procurement capability - under the spotlight.
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