Phoenix Software teams up with Al Hosani Computer to offer Sony Creative Software throughout the Middle East

Issued by Warstreet Marketing for Phoenix Distribution
Johannesburg, 14 May 2008

Phoenix Software, one of the fastest growing software republishers, has signed a strategic partnership with Al Hosani Computer, a fast growing, software, video games and advanced gaming gear distribution company, to distribute the full range of Sony Creative Software throughout the Middle East.

Phoenix Software is a software republishing and distribution company. Established in 1999, it now has offices in Zambia and South Africa, as well as affiliate partnerships in South East Asia and the US.

The company's strength lies in its ability to offer good margins and value-added service for its channel partners, while offering its vendors a total solution for 'in-country' representation via physical and ESD distribution.

Founded in March 2000, Al Hosani Computer, based in Sharjah, United Arab Emirates, has emerged as a leading Middle East distributor of brand name yet affordable computer software products. The company has experienced rapid growth - between the period 2000 to 2003, growth was at 2 500%. The company strives to provide extensive value-added services including marketing, in-store promotions, pre- and post-sale support, training and financing options.

Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD and audio production. As a subsidiary of Sony Corporation of America, the company also develops applications that enhance the experience for users of Sony hardware devices. Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, as well as students, educators, hobbyists and enthusiasts.

"We are very pleased to have secured this partnership agreement with Al Hosani Computer for distribution of Sony Creative Software throughout the Middle East," commented Jason Phillips, Sales Director at Phoenix Software. "Al Hosani Computer are a value-added distributor. They have an excellent reputation in the channel for providing some of the latest software titles at competitive pricing. This, coupled with their focus to support their customers with marketing services and sales support, is sure to achieve a solid, consistent distribution channel for Sony Creative Software in the Middle East."

For any press enquiries, review copies, covermounts or additional information please contact:

Kathryn Lamb
Tel: +44 (0) 1327 844 880
Fax: +44 (0) 1327 843 308
Email: kathryn@Klassociates.com

Phoenix Software

Phoenix Software is a software republishing business. Founded in September 1999, PS supplies a wide range of software products to distribution and retail partners. The company focuses on niche software that is aimed at vertical markets and has an ongoing mission to bring leading-edge products to the marketplace in a timely and professional manner, while offering excellent price/performance ratios. The company's product range includes titles from leading vendors such as Ability Office, Adobe, Aspyr Media, BitDefender, BluBox, BulkSMS, Corel, Cosmi Corporation, CyberLink, Feral Interactive, Individual Software, InterVideo, Iolo, ISL Light, Lavasoft Ad-Aware, Nero, Nova, O & O Software, Onspeed, Paragon Software, Parallels, PC Tools, Punch Software, Roxio, Shrink My Tunes, Sony Creative Software, Steganos, TonerSaver, Transparent Language, Ulead, Webroot, WinZip and X-oom. For additional information, please visit www.phoenixsoftware.co.za.

Al Hosani Computer

Al Hosani Computer (dba Software Planet) is the leading Middle East wholesale distributor of brand name software, video games, and advanced gaming gear. The company deals directly with the publishers and supplies to the most important resellers and retailers in the UAE, Oman, Qatar, Bahrain, Kuwait, and Saudi Arabia.

The company was founded in March 2000 to provide customers with quality educational and entertainment software at affordable price. Since that time the company has emerged as a leading Middle East distributor of brand name yet affordable computer software products, growing 2 500% from 2000 to 2003. Since 2005, the company has been listed by Dun & Bradstreet (DUNS N 53-442-8180). www.software-planet.com

Sony Creative Software

Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production. Sound Forge, ACID, and Vegas software have defined digital content creation for a generation of creative professionals, amateurs, and enthusiasts. These signature product lines continue to advance the art of providing powerful, accessible tools to unleash the imagination. Today, there is a Sony Creative Software application for every level of expertise, including a full line of consumer software based on the company's professional applications. In addition, Sony Creative Software produces the extensive Sony Sound Series collection of royalty-free loops and production music, Sony Pictures Sound Effects Series exclusive sound effects, Vision Series video creation assets, as well as www.ACIDplanet.com, the Internet's premier site for independent music and video artists.

As a subsidiary of Sony Corporation of America, the company also develops applications that enhance the experience for users of Sony hardware devices including the PSP (PlayStation Portable) and Sony Ericsson mobile phones. Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, students and educators, hobbyists and enthusiasts, and young children exploring music creation. For more information, visit www.sonycreativesoftware.com.

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