Johannesburg, 19 Jan 2006
Independent provider of enterprise content management (ECM) software, Open Text, has formed the Artesia Digital Media Group to help customers address growing competitive and regulatory pressures to improve the management of digital content, such as audio, video, photos and graphics.
Open Text`s Artesia subsidiary is the core of the new group, providing its digital asset management (DAM) software as part of Open Text`s suite of Livelink ECM Solutions.
Open Text solutions are available in South Africa through IT infrastructure and solutions provider, Datacentrix.
Open Text`s new digital media group will provide sophisticated support for the production, management, collaboration and distribution of all types of rich media content. This specialty business within Open Text will lead the company`s horizontal strategy for digital media as a key component of ECM, as well as serve many of the world`s publishing, media and entertainment companies that Open Text counts among its customers, including HBO, 20th Century Fox, DreamWorks, Pearson Education and US News & World Report.
The group was formed to help customers meet growing competitive and regulatory requirements by improving the management of digital content in two key ways: By moving it from legacy, analogue-based systems to new digital systems; and by managing this rich media along side other content types, such as documents and records.
Media and entertainment companies, the biggest producers of digital content and the traditional early adopters of DAM software, aren`t the only ones facing these demands. Large non-media companies and government agencies have vast stores of digital content requiring more sophisticated tools.
"Few industries have seen the kind of content explosion as the media and entertainment industry, where rich media content has proliferated through traditional and new digital channels," says James Brancheau, Managing Vice-President for Gartner Industries Advisory Service - Media Industry. "The industry requirements for collaborative workflows for production, marketing and distribution are unprecedented. Content management and workflow technologies are essential for gaining efficiencies, saving money and handling such diverse issues as international distribution, rights management, brand management and compliance."
"ECM is about bringing order to the management of unstructured content to improve efficiency and manage compliance," says Rob Shaw, product marketing manager at Datacentrix. "These demands are now driving digital media content into the ECM fold, so that video, audio, photos and graphics can be managed alongside more traditional content - documents, records and email. "With the rise in high-bandwidth access to content, the ability of companies to manage rich content types such as video will become increasingly important."
The DAM technology provided by Open Text`s Artesia Digital Media Group lies at the heart of the solutions required to address these opportunities. For more information, please visit www.datacentrix.co.za.
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