Working Title: Esquire appointed Intel premier provider

Esquire Technologies, a leading distributor of computer hardware and peripherals in South Africa, has been appointed as an Intel Premier Provider (IPP).

Esquire is a premier distributor of leading brand computer hardware and peripherals in southern Africa. The company is the exclusive distributor for global brands such as ABIT, CTX and Prime products. Based in Gauteng, Esquire also maintains a branch in KwaZulu Natal.

Calum Chisholm, channel business manager at Intel South Africa comments, "By embracing the authorised Intel channel in South Africa, Esquire opens up its customers to the benefits of working closely with Intel's local team. We have been actively engaged with the company for more than a year and we look forward to helping the Esquire team to develop their Intel base going forward."

Asgar Mahomed, managing director of Esquire says, "As an Intel Premier Provider, Esquire can now access a wide variety of relationship, technical, financial and marketing benefits which will not only strengthen our technical expertise, business profitability and customer revenue but also that of our channel partners."

As an IPP, Esquire will be able to offer a more in-depth level of service, technical expertise and marketing support to its customer base, comprising mainly of small and medium business (SMB) resellers and system integrators in southern Africa. Over 450 selected channel partners will immediately benefit from Esquire's status as an IPP through Intel dealer packs, which will enable them to more effectively market and sell products.

Esquire will also participate in the Intel Inside(R) Program by using this powerful brand to market a range of Esquire-branded PCs. "The use of the Intel Inside logo and the co-op marketing funds will go a long way to assist in our marketing endeavours to effectively deliver a range of products to our channel partners," adds Mahomed.

The IPP Program demonstrates a commitment to leadership and technical expertise with Intel products and technologies. In addition, it helps system integrators and the channel by increasing their visibility and credibility among potential customers and providing a wide variety of tools to grow their business, increase margins and extend expertise.