Johannesburg, 17 Jan 2005
Esquire Technologies announced recently at a large reseller event that it has partnered with global leader, IC INTRACOM, to bring the well known MANHATTAN brand of PC components and peripherals and INTELLINET ACTIVE NETWORKING products to the South African market.
IC INTRACOM is one of the world's largest manufacturers and suppliers of over 2 000 PC components, peripherals and networking products, which are retail packaged and marketed under two brands, MANHATTAN and INTELLINET ACTIVE NETWORKING.
MANHATTAN PC components include, among others, batteries, cards, cases, coolers, hard drive docking kits and power supplies. Peripheral products include adaptors, converters, extenders, audio video accessories, barcode scanners, bridges, card readers and drive enclosures. Cables and data communications networking products include adapters, audio cables, data cables and switches, firewalls, internal cables, keyboard and mouse cables, and modem cables.
In addition, a large range of office accessories are also available, including products such as CD/DVD storage, ink cartridges, mobile accessories, mouse pads and notebook cases.
Asgar Mahomed, Managing Director of Esquire, says: "We have been searching for the right brand that combines quality and matches our positioning. MANHATTAN and INTELLINET ACTIVE NETWORKING products are a perfect fit with Esquire's target market, which is SMB independent reseller.
"Instead of sourcing this extensive suite of products from numerous overseas suppliers, we can get over 2 000 quality products from one supplier, along with the different levels of discount based on volume to pass onto our resellers.
"IC INTRACOM has an incredible support structure comprising help lines, marketing collateral and sales training, which our reseller base can also enjoy."
IC INTRACOM has a unique strategy. The company does not sell computers or software, but only products that will generate maximum demand and profit, focusing on high-margin peripherals and accessories - everything else computer users need.
Danny Lo, Senior International Sales Manager, Asia for IC INTRACOM, told resellers at the Esquire event: "We do the research to select products that will earn the highest margins for you while meeting the needs of your customers, so you can focus your time on other critical issues and generate higher revenue for your business.
"We offer a lifetime warranty on all our products, 24-hour technical support, as well as uniform, attractive retail packaging that creates powerful brand recognition to enhance a store's image."
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