Esquire wins global award at BenQ conference in Dubai

Issued by P&P Promotions for Esquire Technologies
Dubai, UAE, 21 Feb 2007

Esquire Technologies, a leading distributor of computer and digital lifestyle products, received the Outstanding Performance Award for Middle East and Africa at the BenQ Distributors' Conference 2007 held in Dubai at the seven-star Burj Al Arab Hotel on 7 and 8 February.

This two-day event was attended by over 100 distributors from Middle East, Turkey and Africa, and included an awards ceremony and a roadmap of BenQ's products, technologies and marketing plans for 2007/8.

Manish Bakshi, BenQ's General Manager for Middle East and Africa, commented: "We congratulate Esquire on their passion and determination in achieving an exceptional 150% growth from 2005 to 2006, which outperforms all our other channel partners in this region. This makes Esquire an integral and necessary part of our global BenQ team."

Esquire is the premier distributor in southern Africa for the BenQ range of products, which includes LCD TVs, LCD monitors, multimedia projectors and digital lifestyle products, such as cameras as well as the range of optical drive and optical media.

BenQ

The BenQ Group is one of the brand IT leaders overseas and comprises 10 companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include AU Optronics Corporation, the world's third largest manufacturer of LCD panels; Darfon Electronics Corporation; Daxon Technology Inc; Airoha Technology Corporation; Copax Photonics Corporation; Darly Venture Inc; BenQ Guru Software Co, Ltd; Philips BenQ Digital Storage; and Cando Corporation. 2004 revenues for BenQ Group exceeded US$10.8 billion.

BenQ Corporation consists of five main business groups and units - Display and Imaging, Networking and Communications, Digital Media, Computer Products, and Storage Business. Although these business groups and units encompass a broad range of products, each retains a focus on providing consumer-oriented solutions designed especially for the digital lifestyle. 2004 revenues exceeded US$5.1 billion dollars. www.benq.com

Esquire

Esquire Technologies, a truly South African owned black empowerment IT company, has grown to be one of the key distributors of global brands of computer components and peripherals since its inception in 1999.

With its head office in Midrand, Esquire offers national support through regional branches in Durban, Cape Town, Port Elizabeth and Nelspruit.

The company also established the Esquire brand, which includes a range of desktop PCs, notebooks, peripherals, LCD monitors, LCD TVs and other digital lifestyle products. Esquire represents a comprehensive range of leading global brands, such as BenQ, Genius, Hitachi, Kingmax, ATI, Intel, AMD, Kworld and Sony, to name a few.

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