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Esquire Technologies gets edge on Razer gaming peripherals


Johannesburg, 09 Sep 2011

Gaming fans are set to get easier access to peripherals linked to their favourite games.

This follows the announcement by leading South African IT and digital lifestyle product distributor, Esquire Technologies, that it has signed a distribution agreement with Razer USA, the world's fastest growing and leading manufacturer of high-end precision gaming lifestyle peripherals.

Razer is the company behind the official PC accessories designed to meet the demand from fans of games such as Battlefield 3, Mass Effect 3, Star Wars: The Old Republic and more.

Esquire Technologies Group Managing Director, Asgar Mahomed, expressed his delight at the addition of Razer to the company's portfolio:

“Razer adds a new dimension to our specialised Gaming Division headed up by Product Manager, Rickus Roodt, who works closely with resellers that represent the best of gamers in the industry.”

Razer USA, based in California, partners with teams and gamers to co-develop their own line of products, and has earned a reputation for being the leader in engineering gaming peripherals to near perfection - cutting-edge product designs that allow the products to be a real extension of the game.

This has earned Razer acclaim from gaming reviewers, and multiple awards from across the globe.

Razer products continue to be the most popular accessory range among gamers in major global tournaments, e-sport gaming teams and individual gamers.

Robert "Razerguy" Krakoff, President of Razer USA, commented:

“It is always a very special occasion for us to add another top distributor to the Razer family, as it takes a very special blend of talent to understand and cater to the needs of the gamer community.”

“We look forward to a successful and ongoing partnership, and with Razer's support, we will be able to look after the gaming communities' product needs in southern Africa,” Mahomed said.

“This agreement will allow Esquire to improve the availability of Razer's comprehensive product range in the channel, and assist in reaching new customers and emerging markets from their branches countrywide, in Midrand, Durban, Cape Town, Port Elizabeth and Nelspruit.

It will also give access to customers in neighbouring African countries, such as Swaziland, Maputo, Botswana, Namibia, Malawi and Uganda, and allow Esquire to explore new opportunities.”

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Esquire Technologies

Esquire Technologies is an award-winning premier distributor of computer components, desktops, notebooks, peripherals and digital lifestyle products in southern Africa. Esquire sources and distributes best-of-breed, global computer hardware and peripherals to its customers in southern Africa, while ensuring high levels of availability and personal service and support at competitive pricing. Esquire's achievements include Distributor of the Year at the CRN Outlook Awards, Metropolitan Oliver Empowerment Award, and Business Dot Matrix Award. Esquire's MD, Asgar Mahomed, was named the 2010 FNB Islamic Businessman of the Year.

Razer

Razer is the only gaming hardware company in the world with dedicated gaming user interface research and development labs, with technology and designs incubated in three dedicated design centres located in facilities in California, Singapore and Shenzhen. Razer's motto is 'For Gamers, By Gamers'.

Editorial contacts

Mariam
Esquire Technologies
(012) 657 8500
mariam@esquire.co.za