Esquire pumps up the volume with Sonic in southern Africa

Issued by Esquire Technologies
Johannesburg, 10 Oct 2011

Award-winning ICT distributor Esquire Technologies has acquired the distribution rights for southern Africa from Singapore-based manufacturer SonicGear Lab.

Consumers in the region will now have the cutting-edge PC and personal audio products of world-class manufacturer SonicGear Lab available at their doorsteps.

“We are pleased to bring these multi-award-winning products from SonicGear to our shores, as they give the modern-day consumer the variety they demand from audio products in the fast-changing and dynamic environment of the consumer electronics industry,” said Esquire Technologies Managing Director Asgar Mahomed.

The SonicGear Lab team designs, develops and manufactures a range of innovative audio products that consistently stay ahead of consumer trends and demands. In the process, quality and superb styling remains top of mind, while ensuring the products are targeted to mass markets and remain affordable.

Lauding the excellence of SonicGear Labs in aesthetic design and audio performance, Mahomed added: “The SonicGear Lab range will complement Esquire Technologies' existing products for our gaming and retail divisions, giving our dealers even greater benefits that they can in turn pass on to consumers.”

The SonicGear products range is immediately available in southern Africa from all Esquire Technologies branches countrywide, as well as from resellers, retailers and partners in Swaziland, Maputo, Botswana, Namibia and Uganda.

Esquire Technologies

Esquire Technologies is an award-winning premier distributor of computer components, desktops, notebooks, peripherals and digital lifestyle products in southern Africa. Esquire sources and distributes best-of-breed, global computer hardware and peripherals to its customers in southern Africa, while ensuring high levels of availability and personal service and support at competitive pricing. Esquire's achievements include Distributor of the Year at the CRN Outlook Awards, Metropolitan Oliver Empowerment Award, and Business Dot Matrix Award. Esquire's MD, Asgar Mahomed, was named 2010 FNB Businessman of the Year.

SonicGear Lab

SonicGear Lab, an affiliate of Leapfroglobal Group, is dedicated to the research, design, development and manufacturing of personal audio system for the PC and portable audio market under the following worldwide registered trademark: SonicGear, XonicGear, ApocalypX, i-steroid.

SonicGear's products are currently actively distributed in more than 20 countries such as North America, South America, Western Europe, Eastern Europe, Eastern Asia, Southeast Asia, Mid East Africa and Oceanic countries.

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