Cameras just started to communicate - Eye-Fi enters the southern African market

By Phumeza Tontsi for Esquire Technologies
Johannesburg, 22 Apr 2014

Eye-Fi, the US-based market leader in WiFi SD memory cards, has entered the southern African market by signing a distribution agreement with Esquire Technologies. The distribution deal will see Esquire providing its reseller base with the new Mobi SD cards that turn standard cameras into connected devices, enabling high quality photos and videos to be transferred wirelessly to a mobile device such as smartphones or tablets for immediate upload on social media and e-mail.

New channel and distribution

Esquire Technologies is a company with a passion for high quality products. It is perfectly positioned for Eye-Fi, because, besides boasting a large reseller base, it distributes a wide range of premium brands to key retailers in southern Africa. The products will be available in 450 online stores, as well as being available in retail shops on short time.

Niels van der Valk, Vice President of EMEA sales and marketing at Eye-Fi, said: "We are looking forward to working with Esquire: Because of their extensive distribution network, as well as their Virtual Reseller Network (VRN) and in-depth knowledge of the industry, we consider Esquire to be the ideal partner to position our products successfully in the southern African market."

Asgar Mahomed, MD of Esquire Technologies, said: "The Eye-Fi cards are a perfect fit for our existing product portfolio in our digital lifestyle division. Our goal is to provide our dealers and their customers with high quality products that are affordable and easy to use. Because social media and mobile devices are becoming increasingly important, a lot has happened in the field of photography. The new Eye-Fi products are the perfect innovation to supply this growing market with."

The Eye-Fi SD Card Mobi

The new Eye-Fi Mobi card, with a storage capacity of 8GB, 16GB or 32GB , combines high quality digital photography with the convenience and connectivity of mobile devices. The card serves as a hotspot thanks to the integrated WiFi module, which allows a rapid and wireless transmission of pictures and movies from the camera to smartphones or tablets. Mobi is compatible with almost all popular camera models and most of these cameras support Eye-Fi natively, from within the camera software.

Eye-Fi Web site:

The southern African market is supported by an English Eye-Fi Web site. Channel resellers will get the opportunity to have their logo with a link published on the Eye-Fi Web site: http://en.eyefi.com

Eye-Fi

Eye-Fi is dedicated to building products and services that help consumers manage, nurture and share their digital memories. Eye-Fi's patented and patent-pending technology wirelessly and automatically uploads photos and videos from digital cameras and smartphones to online, in-home and retail destinations. Eye-Fi has helped people wirelessly upload more than 500 million photos since being founded in 2005.

Headquartered in Mountain View, California, the company's investors include NTT Docomo, Opus Capital, Shasta Ventures and TransLink Capital. Eye-Fi Inc. card products include proprietary technology developed and patented by Eye-Fi, Inc. See patents at www.eye.fi/patent.

For additional information (and review samples), please contact:

Pride PR
Gijs Roeloffzen / Laura de Vries
eyefi@pridepr.nl
Phone: (+31) 071 5680028

For more information about Eye-Fi, please visit www.eyefi.com

Esquire Technologies

Esquire Technologies is an award winning company - and one of the leading technology distributors in southern Africa. It focuses on IT, digital lifestyle, consumer electronics and mobility products from international vendors around the world.

It distributes and provides end-to-end solutions primarily to small to medium business (SMB) resellers and retail partners - regardless of size - that support the technology needs of end-users, including businesses, educational institutions, government agencies and consumer markets.

The company strives to be a leader in innovative business practices and has developed the world's first custom-tailored supply chain management system called the Virtual Reseller Network (VRN).The VRN is ideally suited to meet the priorities and distribution requirements of the Online e-commerce, business-to-business (B2B) and business-to-consumer (B2C) markets - and currently serves a customer base of over 12 500 active partners and over 400 VRN online stores across the southern African region.

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Cameras just started to communicate - Eye-Fi enters the southern African market

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