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Esquire sees sense in Hisense


Johannesburg, 26 Jun 2014
Asgar Mahomed Esquire Technologies, Managing Director
Asgar Mahomed Esquire Technologies, Managing Director

Hisense SA, the leading electronics and white goods manufacturer and global giant, announced the signing of Esquire Technologies as a distributor for southern Africa.

Esquire Technologies is an international award winning company and one of the leading distributors in southern Africa of IT, mobility, digital and consumer lifestyle products from international vendors, with branches in Midrand, Durban, Cape Town and Port Elizabeth.

Said Asgar Mahomed, MD of Esquire Technologies: "Hisense produces LED TVs, smartphones, tablets, refrigerators, washing machines and air conditioners, among other products. The signing of this distribution deal is in line with our drive to aggressively increase our product line, going way beyond distributing computer products - which is how we started off 15 years ago.

"The alignment with Hisense makes perfect sense. It not only expands our product offerings, but it also moves us strongly into the consumer and digital lifestyle products market. We have been appointed to distribute the full range of Hisense products via our reseller channel and the Virtual Reseller Network (VRN)."

The VRN is a world's first, with over 500 resellers that are "plugged in" to the Esquire's back-end to trade with their own e-commerce Web sites.

Marketing Manager for Hisense SA, Nicky Taylor, said that the agreement between Esquire Technologies and the world leader in flat-panel TVs and household appliances further expands the company's footprint in southern Africa giving them a leading advantage of making product available to a growing market. "With our newly launched export division as well as our capacity to supply 400 000 TVs and 400 000 fridges annually, we are well prepared to service both our export and local markets, which remains our core market.

"The recent R350 million investment into our local Atlantis plant will enable us to better service and expand on our channel marketing strategy and we believe Esquire Technologies, with its expertise as a broad-based distributor and its access to multiple channels - including its VRN - is a perfect fit."

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Hisense

Hisense SA entered the South African market in 1996. The company is based in Midrand, Johannesburg, and in Century City, Cape Town. Hisense has a national footprint with offices in the country's four major centres, allowing the company to distribute our products to over 3 000 chain stores and 500 home appliance franchise stores.

In addition, our products are exported to more than 10 countries in the neighbouring regions, including Namibia, Mozambique, Zimbabwe, Malawi, Zambia, Botswana and Lesotho.

In June 2013, Hisense launched a R350 million, state of the art consumer electronics and home appliance manufacturing facility in Atlantis industrial park, Cape Town, which is capable to produce 400 000 refrigerators and televisions per annum.

The company's continuous efforts over the last 17 years have helped grow Hisense's LED TV and refrigeration market share by 25% and 14% respectively. This signifies Hisense's presence in the region, being rated third in the market place for refrigeration.

Esquire Technologies

Esquire Technologies is an international award winning company and one of the leading distributors in southern Africa of IT, mobility, digital and consumer lifestyle products from international vendors.

It distributes and provides end-to-end solutions primarily to small to medium business (SMB) resellers and retail partners -regardless of size - that support the technology needs of end-users, including businesses, educational institutions, government agencies and consumer markets.

The company strives to be a leader in innovative business practices and has developed the world's first custom-tailored supply chain management system called the Virtual Reseller Network (VRN).The VRN is ideally suited to meet the priorities and distribution requirements of the Online e-commerce, business-to-business (B2B) and business-to-consumer (B2C) markets - and currently serves a customer base of over 12 500 active partners and over 500 VRN online stores across the southern African region.

Editorial contacts

Asgar Mahomed
Esquire Technologies
Asgar@esquire.co.za