Experian Hitwise identifies brands topping World Cup sponsorship league
[London, 23 June 2010] -
Experian Hitwise, the leading online competitive intelligence service, today reveals that South African Airways was the brand that benefited most from its sponsorship of the FIFA Football World Cup last week.UK Internet searches for the South African Airways brand (one of the South African team's official sponsors) increased by 129.2% between the week ending 5 June and the week ending 12 June. South African Airways' Experian Hitwise World Cup Brands Index* score increased from 109 for the week ending 5 June to 250 for the week ending 12 June.The top five performing brands in the Experian Hitwise World Cup Brands Index last week (weekend 12 June) were as follows:
[Full Story.]
|
|
