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Pink Elephant, Hornbill announce “ITSM Extreme Makeover 2011”

Johannesburg, 02 Mar 2011

In a joint effort, Hornbill Service Management and Pink Elephant are announcing the launch of “ITSM Extreme Makeover 2011”. This initiative involves Pink Elephant and Hornbill working with GamingWorks and Loyalist Certification Services to deliver an extreme makeover for a deserving IT practitioner organisation.

Why 'extreme makeover'? Whether fashion, body or property, an extreme makeover sets out to transform someone, or something, from mediocre to stunning, usually in a relatively short period of time.

Each participating IT service provider will donate products and services with a total combined value expected to exceed at least US$250 000. The objective of the extreme makeover is to show how an IT service management (ITSM) organisation can be transformed using best practices and good programme management. Over a 12-month period it is expected that measurable value can be achieved.

"This is one of the most exciting projects we've ever embarked upon at Pink!” says Pink Elephant president David Ratcliffe, adding that the project will get major worldwide attention. “Documenting the whole journey as we go, we're going to let the world see - in a very public way via social media - how we go about helping an organisation improve their ITSM operation and deliver real positive results to their business. As far as we know, this is a first-ever in the IT industry.”

“ITSM Extreme Makeover brings together a prestigious team of partners to prove that IT service management can truly deliver value when an organisation is focused on doing the right things,” said Patrick Bolger, Chief Evangelist at Hornbill Service Management. “This is a fantastic opportunity for the chosen organisation. The partners are donating world-class IT service management education, process definition and tools, free of charge. By registering on the project Web site, other IT organisations can follow the project and learn from our approach. We're delighted to offer our software and services to such a worthy project.”

The chosen organisation will be announced after the application submission deadline on 8 April 2011. The organisation's journey will be chronicled and shared across the globe on video, blogs and social networking sites throughout the following 12 months. The outcome will be presented for the world to see at Pink Elephant's 16th Annual International IT Management Conference & Exhibition, 19-22 February 2012, in Las Vegas. Organisations wishing to apply should visit www.itsmextrememakeover.com.

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Pink Elephant

Pink Elephant is proud to be celebrating 21 years of ITIL experience - more than any other supplier. Operating through many offices across the globe, including the USA, Canada, Mexico, Brazil, the UK, Netherlands, South Africa, Hong Kong, Malaysia and Singapore, Pink Elephant is the world's number one supplier of IT management best practices, offering education, consulting, ITSM support services, as well as conferences and events. To date, more than 200 000 IT professionals have benefited from Pink Elephant's expertise. Pink Elephant has championed the growth of ITIL worldwide since its inception in 1989, and was selected as an international expert to contribute to the ITIL V3 project as authors of V3's Continual Service Improvement book and through representation on the International Exam Panel.

For more information, visit www.pinkelephant.com.

Hornbill Service Management

Hornbill develops and markets Supportworks: platform technology and applications for IT service management and business helpdesks. Hornbill's software enables its customers to provide excellent service and support, while benefiting from the economies of service desk consolidation on a single technology platform.

Hornbill was founded in 1995 and has offices in London and Dallas. Hornbill has earned many industry accolades, including: Service Desk Institute "IT Service and Support Technology Supplier of the Year", "Best Business use of Support Technology" with Sharp Electronics and "Support Excellence Award for Smaller Helpdesks" with Camelot.

For more information about Hornbill, visit www.hornbill.com.

ITIL is a registered trademark of the Office of Government Commerce in the United Kingdom and other countries.

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