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SAS data mining tools drive growing segment of business intelligence market

New IDC report highlights strength of SAS data mining tools
By SAS Institute
Johannesburg, 10 Jul 2003

According to a recent IDC report* ranking vendors based on worldwide revenue for business intelligence (BI) tools, SAS maintained its leadership of the data mining segment with 36% market share, while continuing to be one of the leaders of the overall BI tools market.

Worldwide revenue for the BI software tools market increased by 1.6% over 2001 with a forecasted 2002-2007 compound annual growth rate of 4.1%. SAS's growth rate remained positive this year, exceeding its performance from the previous year, largely as a result of the breadth of its data warehousing, business intelligence and analytical software.

"While continuing to invest heavily in R&D, SAS continues to provide one of the broadest portfolios of BI tools, which the company sells along with its data warehousing tools and analytic applications," said Dan Vesset, research manager for IDC's Analytics and Data Warehousing practice. "SAS's long-term leadership of the growing data mining software market positions the company well for the increasing importance of predictive analytics in BI."

IDC states that the BI market is composed of end-user query, reporting and analysis tools, data mining tools, and packaged data mart/warehouse tools. The data mining market, the fastest growing segment of the BI market per IDC, increased 5.1% to reach $486 million in 2002.

"Forward-thinking businesses use data mining to reduce fraud, anticipate resource demand and curb customer attrition," said Jim Davis, SAS's senior vice-president and chief marketing officer.

"SAS data mining technology continues to be recognised as one of the best ways to help companies unleash the hidden potential of their data. Our data mining solutions enable us to deliver predictive analytics to a large audience - from the statistician to the non-technical business user - to help them get accurate and timely intelligence to make better, faster business decisions. There's simply no better way to help organisations gain a competitive-edge and get the ROI they need to thrive in this economy."

* "Worldwide Business Intelligence Forecast and Analysis, 2003-2007" (Dan Vesset, June 2003)

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SAS

SAS is a market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40 000 sites - including 90% of the Fortune 500 - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organisations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For more than 25 years, SAS has been giving customers around the world The Power to Know.

Editorial contacts

Lianne Osterberger
Citigate ICT PR
(011) 804 4900
Michelle Chettoa
SAS Institute
(011) 713 3400