Least-cost routing makes a comeback
[Johannesburg, 16 May 2012] -
Least cost routing (LCR) has already been written off as a thing of the past. The ICASA mandated lowering of interconnect fees caused, according to some, the bottom to fall out of the LCR business model some time ago. With voice over Internet Protocol (VOIP) offerings gaining prominence in the market, many pundits expected LCR to fade into history.But, last week, new Cell C CEO Allan Knott-Craig launched his brand aggressively into the enterprise space, with an LCR service that drops mobile calls as low as 99c minute. The move is likely to open up significant cost saving opportunities for local enterprises of all sizes.“We never left the LCR space, because for many of our clients it was still a viable cost management option. People said it was dead, but we certainly still experienced enough demand to keep on operating in this sphere, together with VOIP,” says George Smalberger, MD of SS Telecoms, one of the country's leading providers of telephony solutions. “That said, Cell C's new offering certainly breathes a lot of life into the LCR business case – there's no doubt about that.”
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