Internet via television has debuted in South Africa with the launch by online publisher, Media24 Digital, of its Fin24.com and News24.com, on the DSTV platform.
Media24 Digital, part of the Naspers Group, says in a statement that this is a South African first and forms part of the company`s media meshing strategy that capitalises on the evolution in local media consumption.
Russell Hanly, chief executive officer of Media24 Digital says, "The strategy centres on the ways in which the Internet can be used in conjunction with other forms of media for a richer end-user experience. More importantly perhaps, it heralds a shift in how the Internet is viewed by media owners."
He says no longer are print, broadcast and the web vying for audience time.
"We`re now leveraging the Internet to maximize their engagement across media genres. This partnership with DSTV proves that media integration can and is taking place," Hanly says.
News24 and Fin24`s news content is updated on DSTV channel 59 and 60 dynamically, meaning that DSTV subscribers no longer need to wait for news bulletins or even log-on to the Internet to obtain updates or further information. Users can navigate the content offerings, spanning top stories, deeper news sections, and full text articles, with their DSTV remote controls.
Nic van den Bergh, business manager of business portal Fin24, says: "Media meshing isn`t a new phenomenon but it`s only recently been named. Fin24 is an excellent example of how to extend the ways in which users can access content for an indelible experience that builds brand loyalty. Through our partnerships with FIinWeek magazine and DSTV, Fin24 is today a truly multimedia offering designed to provide a deeper level of interaction with the end-user."
News24 and Fin24 usage statistics on DSTV will only be available in March 2006.
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