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Call centre group to employ 300

By Itumeleng Mogaki, ITWeb junior journalist
Johannesburg, 16 Feb 2006

The Bryanston-based C B-Yond Group`s new learnership programme will see 75 unemployed youths trained in call centres over the next six months and aims to employ a further 225 people by September.

Operational since August last year, C B-Yond runs call centres focusing on distributing financial services products.

The call centre learnership programme is run by C B-Yond HR services and its training partner, i-Fundi. i-Fundi is a customer relations management organisation that offers free call centre training to potential call centre agents.

Twenty people have begun training with i-Fundi, which will conclude with five months of on-site training with C B-Yond. The remaining 55 agents will be trained by C B-Yond`s HR services.

CB-Yond has 60-seat call centre in Randburg, a 25-seat call centre in Bryanston, and a 75-seat call centre to open in the Johannesburg city centre next month.

Twenty-five percent of the company`s staff will have previous call centre experience, while the remaining 75% will be trained "from the ground up" in telesales, customer care, services and all other related call centre work, says C B-Yond CEO Caskey Ndaba. "We are constantly recruiting and are on the look-out for potential call centre agents."

After training, the learners will be considered for full-time employment at C B-Yond Distributions, but they can also choose to further their careers with other organisations, Ndaba says.

The students receive an NQ2 level national certificate at the end of the training, says i-Fundi director Stefan Lauber. "The training is line with the standards set by Department of Labour. The standards include understanding working in a call centre, receiving calls, PC skills, team work and management performance," he says.

The business process outsourcing and offshoring opportunities presented in SA are a catalyst that will aid the reduction of unemployment as government aims to halve unemployment by 2014, Ndaba says.

"The South African call centre industry is in its infancy compared to countries like India. But we see this as a business growth and employment creation opportunity, especially for the disadvantaged," concludes Ndaba.

Interested parties can fax applications to (086) 617-9549 or e-mail hr@cb-yond.co.za.

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