San Jose, California and Paris - (Business Wire), 28 May 2007
Business Objects (Nasdaq:BOBJ) (Euronext Paris ISIN code: FR0004026250 - BOB), the world's leading provider of business intelligence (BI) solutions, unveils a new brand identity and a new tagline, 'Let there be light', signifying a transformation in how Business Objects is engaging with the market.
Watch a video segment regarding the new brand: http://resources.businessobjects.com/video/light/brand.wmv.
"Our company mission is to transform the way the world works through intelligent information. Not just transform how our customers manage data, but transform how every single person in the work place performs his or her job," said Marge Breya, senior vice-president and chief marketing officer at Business Objects.
"'Let there be light' is a challenge to all of us to constantly provide new, interesting solutions that enable everyone to see information in more illuminating ways. This goes well beyond a new look and feel; this is about truly changing the way we interact with our overall community."
The new company brand identity is the first in a number of moves to engage with the lovers and creators of data and information around the world.
"Throughout the coming months, my hope is that it will be crystal clear that Business Objects is more than just a business intelligence company," continued Breya. "Business Objects is in the business of making companies - and maybe even the world - more intelligent. This new brand reflects an understanding that the nature of relationships is, and always has been, the foundation of the company.
"These relationships encompass numbers, data points, and distinct pieces of information, but also ideas, businesses, and people. Every day, Business Objects helps inform and shape the growth of tens of thousands of companies, and illuminates new ways to think about enhancing performance."
Business Objects' new brand identity has been created to reflect the redefined business intelligence category. The new brand identity involves a new treatment of the logo, a re-skinned company Web site (both internal and external) and a thin line that runs across materials representing a spectrum of light. (Read more about the new brand identity: http://www.businessobjects.com/company/light/.)
This spectrum represents the complete end-to-end BI proposition that Business Objects brings - a family of software products, the ability to tap into all data sources and applications, a partner network and a global team. Together, the full spectrum of Business Objects offerings provides a complete view into an organisation to help transform business performance.
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