e-Business innovation clubs unveiled
In a major move to accelerate the region's technology sector, the West Midlands ICT Cluster is bringing together all ICT-related West Midlands universities, by launching a series of university-based ICT Innovation Clubs, reports Public Technology.
From Warwick to Keele, 75% of the region's universities are joining together to establish eight ICT Innovation Clubs. These clubs will link up technology businesses, end-users and academics to reach the common goal of encouraging technology innovation in the West Midlands.
One of the eight ICT Innovation Clubs is the e-Business for Business (eB4B) Innovation Club, facilitated by the National B2B Centre, based at the University of Warwick and the University of Worcester Business School. The club's focus is on the business issues of marketing, knowledge management and business strategy, together with e-business disciplines of e-marketing, e-commerce, collaborative working and e-marketplaces.
Post office in marketing drive
Search conversion agency, Tamar, has been appointed by the UK Post Office to increase natural search traffic to its Web site, reports e-consultancy.
Tamar will redesign the Post Office's Web site and implement a search campaign that intends to make key products and services more prominently featured in search results.
The search conversion campaign will drive customers to the Post Office's financial, travel and insurance services by improving its natural search profile for terms such as 'car insurance', 'credit cards' and 'foreign currency'. The campaign will also increase awareness of the Post Office's phone services and its mail and government services and products.
M-marketing on the rise
As the evolution of integrated, multimedia wired and wireless networks and services continues apace, prepare for the rise of mobile marketing (m-marketing), says E-Commerce Times.
In addition, a wide range of companies are developing mobile advertising, e-billing, payment and security services needed to grow m-marketing. The initial deployment of WiMax wireless broadband networks, such as those by Verizon, should only add fuel to the fire if they prove successful.
Mobile video streaming is becoming more commonplace around the world, particularly in Asia, as telcos continue to roll out 3G cellular networks. The implementation of integrated broadband cellular/Internet telephony services, which looms just over the horizon, should be a flash point in both m-commerce and m-marketing.
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