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Sahara's long-term plan to digitise schools


Johannesburg, 12 Mar 2008

Sahara Computers has increased its ongoing contribution to the South African education sector with confirmation of a long-term, multi-phase project to fully digitise schools in Gauteng.

The established supplier of information, communication and digital lifestyle technology has committed resources and expertise to a comprehensive initiative that is based on the delivery of IT infrastructure, mobile solutions and upgrade of networking systems at schools.

The intention is to partner with institutions and offer them a cost-effective channel through which to enhance their capacity to educate learners using the latest PC hardware, software and digital equipment, says Gary Naidoo, deputy MD of Sahara.

"Earlier this year the minister of education voiced government's desire to see all teachers equipped with mobile technology to use in classrooms throughout South Africa. The common objective is to make learners and institutions 'technologically-ready' to manage changes in teaching styles and approaches in the foreseeable future," says Naidoo. "Sahara is leading by example as far as corporate investment and contribution to this process is concerned."

One of these trends is the integration and use of specialised white boards that are networked to a notebook or mobile solution managed by a teacher. The pre-loaded software and anticipated applications and programs will make it feasible for a teacher to run various lessons simultaneously and allow important information to be downloaded and stored automatically and securely as reference material.

The company anticipates that by 2015 many schools will have converted to a virtual environment in which lessons are conducted through notebooks and electronic transmission from devices like electronic white boards through to personal storage devices and PCs.

However, Sahara acknowledges that cost is often a stumbling block for schools that would like the benefit of IT and digital equipment. It is for this reason that the company has structured a product delivery model, defined by a managed financial scheme, as the cornerstone of its project.

Sahara has already established a partnership with Jeppe High School for Boys and, in conjunction with the school's governing body and members of staff, supplied 45 notebooks as part of a long-term investment plan organised by the school and driven by teaching staff.

Gary Naidoo, together with Chad Spence, Brand Manager at Sahara, recently met with Anton Dempsey, headmaster, and Gavin Esterhuizen, deputy headmaster, at the school to hand over the mobile solutions.

"We are very pleased to continue our proud tradition of continuous support for education in South Africa and the role that technology can and will play," said Naidoo. "These mobile solutions will be used extensively by teaching staff and we are confident will prove to be a valuable asset in the classroom."

Esterhuizen reiterates the value of this partnership: "From a teacher's point of view we can use the analogy that they are expected to teach in a 21st century environment - but often with 20th or 19th century tools. This initiative is designed to close the digital gap between learners and teachers. We would like to emphasise that while the school facilitated this opportunity, in conjunction with Sahara Computers, it was the teachers themselves who agreed to finance the purchase of these notebooks, based on the rates and service offered by Sahara. It demonstrates their willingness to invest in their ability to improve the level of tuition and add value to learners through technology by fully embracing the opportunity.

"We are very pleased to have a partnership with Sahara, an established IT company with a long and proud tradition of support for and contribution to South African education," he adds.

Sahara has also confirmed that three other schools in Gauteng have expressed interest in participating in the initiative since it was first introduced a week ago.

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Sahara Computers

Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.

The company is an official distributor and original equipment manufacturer for a variety of top international vendors including: AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.

The core focus of Sahara's operation is the consistent and effective supply of product to rapidly expanding market sectors including corporate, government, digital lifestyle and mobile and wireless.

This operation is managed via the company's head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.

Sahara Computers has successfully extended its reach to key regions and emerging global markets including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.

Sahara is also an accredited member of the Proudly South African campaign as well as the SAVANT global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programs aimed at individual and community upliftment.

The name Sahara is widely associated with the development of sport, including soccer, cricket, and rugby, the support of ICT literacy and skills development initiatives, and access to much needed technology in rural areas.

Amongst the many sponsorship/technology supply agreements in place, Sahara also concluded a deal with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.

The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.

Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.

Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realise its vision of Sahara's vision to become a truly global brand and premier IT supplier throughout Africa.

For more information on Sahara Computers, its products and services, visit www.sahara.co.za.

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