Middle East and Africa, 09 Apr 2008
Samsung Electronics Co Ltd, a global leader in the mobile phone industry, signed up Didier Drogba, playing in Chelsea Football Club, as its 2008 Mobile Phone category brand ambassador.
As part of this partnership, Drogba will appear in Samsung Mobile Adverting campaigns for a period of one year, and will also make public appearances to promote Samsung's products and corporate activities.
"Extending our association with Chelsea FC, we are now thrilled to partner with Drogba as Samsung's brand ambassador," commented Chi Won Suh, CEO of Samsung Middle East and Africa region.
"Africa is a key market for Samsung Electronics, with immense growth potential, and we are confident that our association with an internationally and locally acclaimed football star like Drogba will bring us closer to the football loving population throughout the African continent."
Football sponsorship is one of the pillars of Samsung's sports marketing strategy. It is derived from the belief that sport especially football unites people of all ages, genders and races.
Over the years, Samsung Electronics has consistently showed support for several global and regional sporting events, such as the Olympics, Asian Games, African Cup of Nations, and Chelsea Football Club, etc, and Samsung will continue to support African Dreams and Pride in the coming years.
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