Creative Labs, the world`s leading provider of multimedia products, has chosen JSE-listed Rectron Holdings as a distribution partner in South Africa.
Singapore-based Creative Labs has earned global leadership status for its products in PC-Audio, Speakers, CD-ROM, PC-DVD, graphics, video and communications. It is a pioneer in the multimedia industry and consistently sets new standards for the industry to follow.
The company listed on the US stock exchange in 1992, making it the first Singapore-based company to be listed on the US Nasdaq stock exchange. The company opened its South African office in 1997.
Says Nir Grodzian, general manager of Creative Labs Africa, "We have chosen Rectron as a distribution partner because it is particularly focussed, and has been highly successful in servicing the dealer/reseller market in South Africa - an area in which Creative wants to expand.
"Rectron`s active channel programs and marketing activities will greatly complement and enhance our own existing marketing campaigns, and help us to grow our market share in South Africa."
"Partnering with such a prestigious company such as Creative," says Mark Lu, chief executive officer Rectron Holdings, "brings another world-class brand into Rectron`s stable. We are confident that the deal will enhance our earnings."
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