Electronic Arts (EA) Africa recently showcased titles in its upcoming video game catalogue at the annual EA Imagine event in Bryanston.
Distributors and members of the media were able to play several of the game publisher`s titles, including The Sims 2, Burnout 3, Def Jam: Fight for New York and Star Wars: Battlefront.
Also on display were sport titles like Tiger Woods PGA Tour 2005 and FIFA Football 2005.
Shaun Campbell, sales director of EA Australia, gave a presentation on the reasons behind the success of a video game.
"It is critical to understand the science behind the sales figures," Campbell said.
He examined why some games are extremely successful (AAA titles), and how publishers and developers can identify successful titles early in the development cycle.
"AAA games have several common attributes. We can break it down into appeal, awareness and accessibility. Appeal consists of concept, gameplay and technology. Awareness is the internal and external marketing that takes place. Lastly, accessibility can be divided into availability, location and price."
EA also gave a sneak preview of the Rugby 2005 title that will be released in March. Featuring an improved game engine and graphics, the company is investing in creating a rugby game that has wide appeal.
With The Sims 2, Burnout 3 and Star Wars: Battlefront already available, and Need for Speed: Underground 2 and Medal of Honor: Pacific Assault coming in November, the company aims to have another bumper festive season.
Share