Apple a day brings trademark lawyers your way

The past few months have seen Apple issue cease and desist letters to businesses applying for trademark registration with names that contain the letters pod and ipod, reports iTWire.

Securipod, a new innovations company in the UK, is due to release its first product this summer under the brand name 'biouno'. The product is billed as a biometric wallet to help combat ID theft and credit card fraud.

At the eleventh hour, Apple opposed the trademark application for 'Securipod' (pronounced secur'e'pod) on the grounds that consumers could be confused, because 'securipod' includes the letters 'pod' and 'ipod' and a legal battle is now in progress.