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Sahara to start assembly plant in Mozambique


Johannesburg, 07 May 2007

The government of Mozambique has agreed in principle to the opening of a new 3 000 unit per month Sahara assembly operation in Maputo.

This development is seen as the foundation operation for what all stakeholders anticipate will be a joint venture involving Sahara Holdings and the Mozambique Information and Communication Technology (MICT) organisation.

A memorandum of understanding regarding the operation was signed by Sahara Holdings and Professor Doutor Eng Ven^ancio Massingue, the Minister of Science and Technology in Mozambique.

MICT is a semi-government organisation involved in various sectors including education, business incubation and a science park.

The agreement makes provision for a 3 000 unit per month plant that will assemble and distribute both laptop and desktop units. It represents the preliminary stage of the launch of a 5 000 square metre ICT and component distribution plant to supply infrastructure and product to the region.

"Sahara plans to invest over three million US dollars in equipment and infra-structure in a phased manner to set up a state-of-the art assembly operation," says Atul Gupta, MD of Sahara Computers. "This operation will supply key existing and emerging markets in Mozambique."

Sahara Holdings, in conjunction with MICT, has identified a number of areas that will benefit from the solutions provided via this plant. These areas include government, education and the local corporate sector, with a strong focus on ICT and telecommunications development.

"The venture will meet specific requirements from a broad spectrum of users. Specifically, the plant will supply cost-effective solutions for university students, secondary schools, local business and the government. However, aside from direct supply of technology and infrastructure, the venture is expected to address a number of key socio-economic objectives," says Gupta.

According to representatives from Sahara and MICT, these objectives include the set-up of additional assembly operations for PCs, laptops and digital lifestyle products, job creation, helping to streamline technology and maintenance and support of IT product services, as well as provide skills transfer and training.

"In the long term, the core focus is going to be the development of local business and entrepreneurs through the creation of dealerships and resellers throughout Mozambique. We will also explore the possibility of expanding capacity to export products to neighbouring countries," adds Gupta.

"We see this venture as not only an exciting new development for the company and its reach into Africa, but also a significant investment in Mozambique and its people," Gupta concludes.

The project is expected to start operations during the second quarter of 2007.

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Sahara Computers

Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.

The company is an official distributor and original equipment manufacturer for a variety of top international vendors, including AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.

The core focus of Sahara's operation is the consistent and effective supply of affordable, reliable and accessible technology.

This operation is managed via the company's head office in Midrand, Gauteng - considered a central business hub. The Sahara business network stretches across SA to include Cape Town, Durban and Port Elizabeth.

The company has successfully extended its reach to key regions and emerging global markets including Dubai, China and India. The Sahara brand is also well-known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.

Sahara's vision is to become a truly global brand and premier IT supplier throughout Africa.

Sahara is also an accredited member of the Proudly South African campaign, as well as the Savant global SA brand-awareness initiative. Corporate social responsibility is a key priority for the company and it continues to contribute towards projects and programmes aimed at individual and community upliftment.

The name Sahara is widely associated with the development of sport, including soccer, cricket, rugby and motor sport.

This is considered a significant area of business development by the company. As a result of hard work, commitment and unwavering dedication to its brand, Sahara has formed several strong alliances with key role players, stakeholders and representative bodies.

Most recently Sahara announced the signing of a ground-breaking sponsorship and technology supply agreement with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.

The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.

Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.

Under the direction of Gary Naidoo, appointed as Deputy Managing Director at Sahara in December 2005, the company retains a focus on a number of growing market sectors including corporate, government, digital lifestyle and mobile and wireless.

For more information on Sahara Computers, its products and services, visit www.sahara.co.za

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