Johannesburg, 15 Sep 2009
Open Text Corporation, a global leader in enterprise content management (ECM), today announced plans to expand its suite of next-generation Web solutions with the products and technologies from recently acquired Vignette playing a central role.
Open Text's plans are an extension of the company's strategy to maintain its leadership in comprehensive ECM solutions. Offered as part of the Open Text ECM Suite, the solutions will help organisations establish deeper connections to customers and use the Web as a channel for new revenue.
"We remain dedicated to all our customers and the Web content management solutions they rely upon. Our plan is not to eliminate products, but to offer solutions that help our customers effectively fulfil their unique organisational needs - from strategic online initiatives to day-to-day site management tasks," commented John Shackleton, President and Chief Executive Officer of Open Text.
Quickly evolving social networking, digital media and mobile applications are moving the Web beyond brand promotion to become a core component of business strategy. Bringing these technologies together for a more powerful online experience is critical to engaging customers in new ways, improving the effectiveness of marketing programmes and guiding changes in business strategy that can increase revenue and improve operations.
"Chief marketing officers, and now chief executive officers, recognise the need for a comprehensive Web business strategy," added Scott Bowen, Senior Vice-President at Open Text. "We're seeing this trend from more of our large customers, across more industries, and the demand is for more sophisticated solutions that meet the fast-changing expectations in online experiences. Vignette adds the right technologies to our portfolio at the right time."
As part of this strategy, Open Text will leverage technologies from both Vignette and its existing solutions to deliver new next-generation Web offerings. Vignette Content Management will form the foundation of Open Text's Web business solutions, providing personalised and multi-channel capabilities integrated with the Open Text ECM Suite.
Now the world's largest provider of Web content management (WCM) solutions, Open Text has said it will continue to develop both Vignette Content Management and Open Text Web Solutions as complementary offerings to meet the full range of WCM needs, from easy-to-deploy, departmental applications to more complex global deployments. Open Text will release Vignette Content Management version 8.0 and Vignette Portal version 8.0 later this year. The recently released Web Solutions 10.0 will be followed by the release of Web Solutions 10.1 in the first half of 2010. Within 24 months, Open Text will launch an offering that combines key strengths of Web Solutions with the Vignette Content Management platform, making it the undisputed market and technology leader for WCM.
Vignette Social Media Solutions (Community Applications and Community Services) will be the basis of a new social marketplace offering, which will be added to Open Text's Social Media solutions, targeting Internet-style social media interactions and enabling existing Web sites with social content. Current Open Text WCM customers will be able to take advantage of this new social marketplace package. In addition, Vignette Collaboration will continue to be enhanced as part of the underlying Vignette Social Media technology stack.
For further information, please contact Rob Shaw: tel +27 83 626-3811, fax +27 86 646-4178, e-mail rshaw@opentext.com.
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