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LG unveils world`s first digital mobile broadcasting MP3 player


Seoul, Korea, 21 Jun 2006

LG Electronics (LG), a leader in consumer electronics and mobile communications, has launched the first integrated-memory MP3 player with mobile broadcasting (DMB) reception. The compact FM35 measures just 52mm wide, 92mm long and 14mm thick. It gives consumers an added choice in LG`s DMB lineup, which includes mobile handsets, notebook PCs and PDAs with DMB functionality, offering more choices to customers.

The FM35 is the slimmest and most compact DMB device available. It has 2GB of integrated memory, so users will be able to carry all of their favourite songs with them. We offer many options in our DMB product line so consumers can choose the mobile TVs that best fit their lifestyles.

The FM35`s minimalist design and black-and-white facade create a polished look for this hi-tech device. It has a 2.4-inch 16:9 aspect ratio LCD display, which allows the viewers to see vivid details of the digital broadcasts. A 360-degree rotating DMB antenna guarantees high-quality reception and 2GB of integrated flash memory store up to 500 music files. The device supports popular audio file formats including MP3, WMA, OGG, AVI and ASF. It allows users to multitask, listening to music and viewing pictures at the same time.

Other features include lithium ion polymer battery which can be recharged through the USB cable or connection of the mobile phone cable. Users can watch four hours of DMB broadcasts or listen to 55 hours of music between charges. The FM35 is also capable to storing images and text files downloaded from a PC, allowing users to access the files on-the-go. The DMB MP3 player also features ultra high-speed file transfer capability through its USB 2.0 and a powerful broadcasting output of 18mW.

Even though DMB Technology is currently not available in South Africa, LG expects the FM35 to further boost global business. The company will continue to lead convergence technology through its mobile broadcasting devices.

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LG Electronics

LG Electronics, Inc, (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72 000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world`s largest producer of CDMA handsets, optical storage devices, residential air conditioners and home theatre system. With total revenue of more than US $35 billion (consolidated US $45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics Digital Media Company provides digitally integrated products such as audio video systems, optical storage, PC and car infotainment focusing on next-generation businesses.

For more information, please visit www.lge.com.

Editorial contacts

Mike Sidwell
LG Electronics
(011) 571 6700
mikes@lge.com