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  • Samsung reveals latest premium Internet-ready 3G broadband (HSDPA) handset - F700V

Samsung reveals latest premium Internet-ready 3G broadband (HSDPA) handset - F700V

Intuitive touch screen technology for enhanced multimedia capabilities.

Seoul, 25 Sep 2007

Samsung Electronics, a leading mobile phone and telecommunication equipment provider, announced the F700V, an elegant phone for the European and South African market, with Vodafone, the world's largest mobile community.

The phone was first introduced at 3GSM World Congress in February earlier this year and is expected to be available in Europe beginning early November.

It is capable of delivering up to 3.6Mbps data speeds under Vodafone's 3G broadband (HSDPA) network, allowing users to experience fast access to the Internet and faster music downloads. With its intuitive touch screen technology, it allows users to navigate freely when using applications and menus.

The Samsung F700V aspires to be the easiest to use multimedia handset on the market, with tender touch keypad with vibration feedback (vibratone) and a surplus of multimedia functionalities. Samsung has applied its legendary expertise in human interface engineering and design to the Samsung F700V, which boasts a full touch screen, touchpad interaction and qwerty key pad.

Using the new F700V, business and creative professionals are able to view content on a 3.2-inch stunning colour display. The device features first-class entertainment with a top-of-the-line auto focus 3 mega-pixel camera and 3.6Mbps HSDPA capabilities*, making it easier to watch videos, listen to songs, take high-quality photos, browse the Internet, or catch up on e-mail while on the move. With a full qwerty key pad that slides underneath the display, it will give users enhanced access to mobile e-mail and text messaging services.

The F700V features a new user interface that has been award iF Communication Design Award 2007. As users acknowledge the growing importance that user experience takes on the full touch LCD device as the LCD dominates physically on the device, Samsung has employed analogue cross-concept everywhere (across all applications) and has named the UI(User Interface) "Croix", which stands for cross in French.

It has an enthusiastic reflection on the usability in terms of input methods, basic navigation, content access methods and task completion scenarios. Pleasure, agility and performance were values when creating the UI.

"We are proud to introduce this new type of innovative multimedia handset. Not only have we considered the latest technology, but also the usability to enhance the user's multimedia experience," said Geesung Choi, President of Samsung's Telecommunications Network Business. "This multimedia driven handset is designed for consumers who wish to stand out from the crowd, showcasing unrivalled performance, advanced functionality and world-class design."

The F700V will be available in South Africa towards December 2007 and F700 is due to launch in January 2008.

Price - To be confirmed
* Network Dependant

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Samsung Electronics

Samsung Electronics is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138 000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Editorial contacts

Debi Franconi
GGi Communications
(011) 728 1363
debi@ggisa.com