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New e-commerce platform for BBC developed by ICL

By CoCre8
Johannesburg, 27 Jun 2002

ICL has extended its partnership with beeb.com with a contract to plan, build and operate a new personalisation and e-commerce platform for beeb.com (

www.beeb.com

), the Internet shopping portal from BBC Worldwide.

ICL has been chosen as the systems integration partner implementing ATG and Documentum`s personalisation and content management software systems. This will provide a relevant view of beeb.com for each user, ultimately personalising content and advertising, delivering a shopping experience that provides content and opportunities to buy according to each user`s specific interests and preferences.

Over the following months ICL will be working with ATG, Documentum and beeb.com to implement and integrate this technology, and start to gather information on shopping habits of beeb.com`s online customers.

"ICL has been a trusted partner of beeb.com since 1996," said Derek Sayers, managing director e-Innovation for ICL. "Now, working with ATG and Documentum we are able to deliver a more flexible site, which will support beeb.com`s future business strategy and its vision to be the UK`s number one shopping portal.

Julia Turner, chief executive officer, beeb ventures, added: "The site will enable our customers to make informed shopping decisions. We will build on our existing brand values to create new personalised content by looking at our customer`s buying trends. We`re very pleased to be extending our successful partnership with ICL in this way."

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ICL

ICL South Africa is a subsidiary of Fujitsu Services Plc (Formerly ICL Plc) which is one of Europe`s leading IT Infrastructure services companies and employs more than 20 000 people in 40 countries. It designs, builds and operates innovative solutions for customers in the financial services, telecoms, retail, government, utilities and travel markets. ICL helps its customers to transform their businesses and make them more efficient and productive, by providing the IT services needed today together with the end-to-end services to be successful in the new economy. These services include consultancy and systems integration through to managed infrastructure services that underpin the `mission-critical` requirements of businesses. For the year ended 31 March 2000, the company`s revenues were lb2 774.6 million. Headquartered in London, Fujitsu Services Plc is wholly owned by Fujitsu Limited, a lb31 billion leader in Internet-based IT solutions for the global marketplace. Fujitsu Services is the EMEA arm of Fujitsu`s global IT services strategy.