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More bang for broadband buck

By Tracy Burrows, ITWeb contributor.
Johannesburg, 28 Feb 2007

Sentech has redesigned its MyWireless offerings and cut the cost of its wireless broadband services.

The company unveiled three packages at a media briefing this morning - all offering a top download speed of 1Mbps.

From tomorrow, consumers will be able to buy a modem for as little as R439 and an entry-level MyWireless FlexiLite account, which includes 150MB of free data, for R99 a month on a month-to-month basis. Additional data can be bought for R1 per megabyte. Sentech says its partners have helped subsidise the cost of these modems.

Top-end MyWireless FlexiPlus10 000 packages are available on 24-month contracts, with modem and 20 480MB of data per month included in the cost, for R2 099 per month. The top-end deals will cut the cost per megabyte to 10c.

All existing flexi customers will automatically be upgraded to FlexiPlus packages from tomorrow, says Sentech.

The company offers coverage in major centres in Gauteng, as well as in Cape Town, Durban and Nelspruit, with coverage to grow in the near future.

Sentech's portfolio manager for product development, Marcel Steyn, acknowledged at the media briefing that there had been problems with its customer service and delivery, but said there was a commitment within the firm to improve this.

While he declined to say how many subscribers Sentech has, Steyn said there was capacity within its existing network to add large numbers of new customers immediately.

Steyn added that over the next couple of years, there would be a shift to sales through Sentech partners, until the majority of the company's product sales take place through its partners.

The launch will be backed by a marketing campaign aimed at turning dial-up users to MyWireless flexi users in the coverage areas. Sentech is optimistic it will be well received. Steyn dismissed queries about how the new offering compared with those available in overseas markets, saying: "This takes our broadband pricing down to the lowest levels available in SA today."

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