ARTS wants standard for content management

The Association for Retail Technology Standards (ARTS) in the US has started introducing e-commerce data and content management standards, reports E-commerce Times.

One of the standards that ARTS has introduced is a new e-commerce data exchange format for comparing shopping engines. "The current situation is a digital tower of Babel, where different online shopping search and shopping engines take store keeping units (SKU) data in different formats," says Jay Heavilon ARTS online advertising chairperson.

The data exchange format was demonstrated at a convention held by the standard's developers, Channel Intelligence and Merchant Advantage.

Interwoven, content management solutions provider, will be hosting the GearUp content management conference 2007, reports Sys.com.

Over 1000 delegates are expected to attend this year's conference which will focus on strategies for using content to improve customer relationships and improving revenue growth. "To succeed, organisations must transform their online strategies and unlock employee productivity through more efficient collaboration," says Ben Kiker, chief marketing officer at Interwoven.

GearUp attendees can choose from 70 different technical and business breakout sessions and workshops which will highlight how companies have optimised content to create growth.

Elearnity, European Learning Analyst, announced the results of a research project which looked at the role and value of learning content management in corporate learning, according to a company press release.

Companies that participated in the research include: B&Q, BP, HSBC, LloydsTSB, PricewaterhouseCoopers, Reuters, Rolls-Royce, and Vodafone. "Elearnity's research strongly indicates that large organisations need coherent strategies for producing and managing learning content that are geared to the needs and structure of their business" said David Wilson, Elearnity's founder.

The research found that content management is not a mature capability in organisations and that content management is really about reengineering the supply chain for learning content, internally and externally.