In line with the other mobile operators, Cell C has reduced its general packet radio services (GPRS) tariffs by up to 92%, making data services more affordable to its customers.
The price reductions, effective from the beginning of May, affect the company`s Smartdata package and are aimed at driving up data traffic and increasing average revenue per user.
The new pricing structure will see the Smartdata Standard offering reduced from R25 to R2 per Megabyte (92% reduction), Smartdata Personal reduced from R17 to R1.75 per MB (90% reduction) and Smartdata Professional reduced from R12.50 to R1.55 per MB, or a reduction of 88%.
"The reduced rates are consistent with our company`s brand values of simplicity, value and choice," says Cell C`s director of marketing, Simon Camerer.
"Not only are we making data services more affordable, but we have also simplified the billing process by charging customers for GPRS usage per 1Kb."
Camerer says this is another in a line of innovative products - such as per second billing and country`s cheapest prepaid voucher, Half Tiger - which Cell C has introduced to the market in the past three years.
In other mobile news, all three of the country`s mobile operators - Cell C, MTN and Vodacom - were nominated as Superbrands by the independent SA Superbrands Council.
"Independent Superbrands Councils in more than 40 countries around the world grade each country`s premier brands according to the strictest criteria, with only the most highly rated brands qualifying for Superbrands status," says Superbrands SA project director, Simon Goddard.
"It`s great for local consumers to know that when they see the name Superbrands associated with these brands, they can be assured of excellent service and quality."
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