Farai Ticharwa

Enabling actionable insights through data, analytics and AI

3 - 5 March 2020
Sandton Convention Centre

Head of BI & Sales Force Effectiveness, Adcock Ingram

Farai is currently responsible for business intelligence and sales force effectiveness support aimed at developing, establishing and maintaining a sustainable business growth strategy in the emerging markets of Sub-Saharan Africa including South Africa. He leads a business intelligence and analytics team that provides insights to sales, marketing and process optimization strategies that help drive revenue, market share, profitability and operational excellence. His previous roles have involved market research and analysis, business intelligence, strategy formulation, economic research and policy formulation, projects management and performance monitoring and evaluation.

Farai Ticharwa will be speaking on the following topic:

14:15

Examining approaches to developing a comprehensive data quality and integrity management framework

Identifying how to assess and measure data quality and ensure it is clean, accurate and complete.
How do you get beyond a reactive approach and understand the real causes of data quality defects?
Implementing data cleansing techniques to effectively rectify existing data quality deficiencies.
Examining process improvement methods to eliminate root causes and prevent future defects.
Understanding how to position users as stakeholders in data quality improvement processes and encourage collaboration.