Speaker

Mico Yuk

CEO and Co-Founder, BI Brainz

Mico Yuk is the founder of BI Brainz and the BI Dashboard Formula (BIDF) methodology, where she has trained thousands globally how to strategically use the power of data visualization to enhance the decision-making process. Her proprietary BI Dashboard Formula Methodology (BIDF) fuses the art of data storytelling and visualization to drive users to take action.

Mico’s ability to help companies gain ROI from their business intelligence investments has been sought out by Fortune 500 companies such as Shell, FedEx, Nestle, Qatargas, Ericsson, Procter & Gamble, Kimberly-Clark, FedEx and more. Rated as the #7 most influential entrepreneur in BI by Onalytics, she also authored Data Visualization for Dummies (Wiley 2014). Her ‘blunt’ twitter comments and blogs have been mentioned on tech websites and blogs.

Since 2010 she continues to be a sought-after global keynote speaker and trainer and was named one of the Top 50 Analytics Bloggers to follow by SAP. Some of her top-rated keynotes include AnitaB.Org Hopper X1 London, Real Business Intelligence Conference at MIT, Google BlacktechMecca, Facebook Women in Analytics, Booz Allen Inspiration Series, Microsoft PASS Business Analytics Conference, and Big Data World in London, to name a few.

Mico Yuk will be speaking on the following topic:

08:40
Keynote The power of data storytelling – how to influence actions and accelerate decision-making

With all the hype around big data, many organisations struggle to create useful and intelligent analytics that deliver true business insights. Plagued by immutable data cultures that harbour silo reporting practices, organisations must find innovative ways to re-engage their users and exploit their data to stay ahead of their competitors.

One of the most effective ways to create a data-informed culture is by using the power of visual storytelling to communicate your data and influence your users’ actions. Science has proven that by tapping into the emotional decision-making of the human mind, you can drive high user engagement, ownership and adoption. In this keynote, you will learn why data storytellers are the future of data and how you can embrace this skillset within your organisation. You will also discover how to build actionable KPIs for your business and get buy-in from your colleagues to more effectively gather, present and utilise data for decision-making.


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