Speaker


Eloise Boezak, Head of Customer Experience,  African Bank

Eloise Boezak

Head of Customer Experience, African Bank

Eloise Boezak has spent her 19 year career, fine tuning the balance between the science and art of connecting and engaging with diverse stakeholders. Her distinctive skill set of insightful strategy, innovative approach and focused execution has impacted the diverse national and international organisations that she has worked in. These include a combination of marketing agencies and consulting environments as well as the University of Johannesburg, Sasol, FNB, and most recently African Bank.

She is an international award winning Employee Engagement expert. Her experience in developing compelling business focused people connection strategies has formed a formidable foundation to guide impactful innovative Customer Experiences. Her current role is focused on evolving a sales organisation into a customer centric business that allows for the comprehensive application of Customer Experience best practice.

Eloise Boezak will be speaking on the following topic:

11:25
 The link between employee experience and customer experience
  • Why EX is a reflection of your CX
  • Digitisation equals less human interaction: how to make the human experience more valuable to clients
  • How engaged employees can contribute towards a more customer-centric approach
14:45
Panel Discussion: How to deliver a personalised service while still protecting your client’s privacy
  • Using customer information ethically to drive more business
  • Gaining customer consent when processing their data
  • Knowing what type of data you have and storing it in the best possible way
  • Assessing the purpose of customer data and using it within those parameters

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