Speaker



Ginelle Makhado

Senior Digital Manager, MTN Group

Ginelle Makhado is currently a Senior Digital manager with 10 years’ experience in product development, product strategy, and product ownership within the digital space. She has a proven track record of execution, working in Agile and waterfall environments and successfully launched 30+ digital products. Ginelle is a Visionary and strong advocate for innovation using all tools available to make an impact. She is passionate about digital transformation and using digital techniques and skills in creating impact and value in the life of the consumer. She is in possession of a Bcom (Hons) information Systems from the WITs and various certificates from GIBS and Wits Business school and am a CSPO.

Ginelle Makhado will be speaking on the following topic:

14:10
Case Study: Virtual assistants vs the human touch: blending human and virtual assistant support for enhanced service delivery.

Technology, customers and markets are changing and evolving. Digitisation has had a profound effect on how companies serve their clients and clients have more options than ever before. This session will cover:

  • Knowing when to use a virtual assistant and when to give your customers the human touch
  • Self-service: Reducing response times with virtual customer support
  • Blending virtual agents and human agents for a more productive experience

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