Speaker



Deepak Prabhu

Vice President - Consulting and Design, Nihilent

Deepak Prabhu leads consulting and design at Nihilent. He partners with customers in their business change programs to uncover emerging customer and market dynamics, frame and reframe challenges and opportunities.

He creates design relevant strategies, envisions business solutions and delivers measurable business impact. Currently he is concentrating on the intersection of behavioural science and interaction design to develop action oriented principles provoking significant changes in the way businesses work, communicate, sell and service.

Deepak Prabhu will be speaking on the following topic:

10:20
Interaction Design: Customer Experience Deconstructed

As consumers, we go through a lot of great experiences in life. And for some reason, we think our lives have become more fulfilling when these experiences are related with great products and services. The great experience lingers in our memories, and it drives us to use the product or service again and again. Do you wonder what it takes to imagine, construct and deliver such great experiences? Come join us on an exciting journey of unbundling the key constructs to delivering world class customer experience in a world influenced by digital technologies.

  • Immerse to learn the way consumers work, communicate, interact, and think.
  • Abstract the insights to define clear personas, each with a detailed mental model of its own.
  • Design different ways in which choices can be presented to consumers as they interact at touch points.
  • Craft a journey stringing together designed interactions that offers the consumers the best of experiences.
  • How only great experiences can drive consumers to use a product or a service again and again.

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