Rozina Atanassova

Head: Personalisation, Lead and Campaign Analytics, Old Mutual

Rozina applies creative and strategic skills in the conceptualising, management, co-ordination and roll-out of successful digital communications, marketing and new product development projects for both internal and external applications in South Africa and across the African continent.

She has an in-depth knowledge of the financial services and related environments with a specific focus on digital. She holds an honours degree in Business Management from the University of South Africa (UNISA, Bachelor of Commerce in IT Management from the University of Johannesburg and is a Certified Product Manager with the AIPMM since 2013.

Rozina has a track record for the development of effective digital products and services. She is a lateral thinker, an intuitive but analytical decision-maker and an effective communication strategist, with the ability to view a situation from a broader perspective.

She enjoys a challenge, isflexible, innovative and creative in applying knowledge and experience to different environments. Roszina possess excellent communication and interpersonal skills at all levels and with different cultures and interacts well on a one-to-one basis and in a group situation, at peer, superior and subordinate levels. She is assertive and diplomatic in handling sensitive and controversial issues.