Mpho Hlefana is a strategic marketing and brand leader with extensive experience shaping some of South Africa’s most recognised technology and financial services brands. As Chief Marketing Officer at BCX, she leads the organisation’s marketing strategy across brand, client experience, communications, and commercial growth, positioning the business at the intersection of technology, innovation, and human progress.

With a career spanning corporate strategy, marketing leadership, and transformation, Mpho is passionate about building brands that create real business value while delivering meaningful experiences for clients, employees, and communities. She is known for her ability to translate complex technology and business propositions into compelling narratives that drive growth and market relevance.

Beyond her corporate role, Mpho is a strong advocate for women in leadership, digital inclusion, and personal brand building. She regularly speaks on topics including leadership in the digital economy, the power of personal branding, and how women can position themselves for influence and impact in the modern workplace.