Samantha “Sam” Rule is an award-winning cyber security and technology leader, speaker and advocate for secure innovation and human-centred leadership. With over two decades of experience, she has a strong track record of designing and delivering enterprise cyber security strategies that strengthen resilience and protect organisations against evolving threats. As Chief Information Security Officer and AI Innovation Lead at a global asset manager, Sam focuses on turning security into a strategic advantage - building trust, enabling innovation and driving meaningful business transformation. Her work sits at the intersection of cyber security, AI and leadership, exploring how organisations can adopt emerging technologies responsibly while keeping people, ethics and resilience at the centre. Sam is passionate about building diverse, high-performing security teams, mentoring the next generation of cyber leaders and increasing female representation in technology and cybersecurity - creating spaces where innovation is inclusive, practical and bold.