Gugu is currently the Chief Marketing Officer for Telkom, a heritage brand with the fastest growing mobile portfolio in South Africa. Having started out in the petroleum Logistics industry as an IT Software and Systems Administration specialist at the turn of the century, she made her transition into marketing as a business analyst and product specialist and quickly realized that strategic marketing was the space she could add more value in. A technology enthusiast at heart, she has been in Telecommunications for almost 20 years of her 24-year career. Gugu is as passionate about developing respectable brands as she is about facilitating diversity in the creative industry. A firm believer in enabling inclusive opportunities, Gugu embraces and drives impactful change initiatives, and lends her professional skills on a pro-bono basis to several charity organisations as a Board Director and has been involved as a juror for several awards locally and globally. Under her stewardship, the Telkom brand has made the incredible rise to being the third-largest telecommunications company in South Africa and was consistently voted the Sunday Times Gen Next Coolest Brand by the youth segment for three years running.

An advocate for diversity and inclusion, particularly of women, she has championed investment in initiatives that uplift women in sports and those that celebrate women making strides in the technology sector.