SA mid-market to get enterprise-grade data protection, backup


Johannesburg, 26 Feb 2019

The arrival of the new Dell EMC Integrated Data Protection Appliance DP4400 is set to solve headaches for scores of small and mid-sized organisations in South Africa, says Egideon Bands, CEO of DataGr8.

DataGr8, specialist in archive, storage enablement, storage migrations, enterprise applications and security solutions, expects the new Dell EMC Integrated Data Appliance DP4400 to bring a whole new dimension to data backup and data protection for local small and mid-sized companies.

The new Dell EMC Integrated Data Protection Appliance DP4400; simply powerful data protection at the lowest cost-to-protect.
The new Dell EMC Integrated Data Protection Appliance DP4400; simply powerful data protection at the lowest cost-to-protect.

"We've only just started demonstrating the new appliance to customers, and the response has been very positive," he says. "It delivers what it promises: simply powerful data protection at the lowest cost-to-protect."

"Organisations today, particularly mid-sized companies, face a lot of complexity in managing more data, application diversity, more users, and the need to do more with less," says Bands. "Our fields of specialisation, backup, data recovery and security are also concerns that add to the complexity in this environment. Now, instead of having to buy, integrate and manage a variety of disparate systems, customers can simplify the environment at a lower cost in a single package."

The new Dell EMC Integrated Data Protection Appliance DP4400 is nicely packaged and brings impressive enterprise grade features to the mid-size market for the first time, he says.

The new appliance, now being demoed to customers in Gauteng by Axiz, in partnership with DataGr8, is a converged, integrated data protection appliance offering complete backup, deduplication, replication, recovery, along with cloud readiness and disaster recovery, in one convenient 2U Dell EMC PowerEdge 14G server platform.

"It combines protection storage and software, search analytics and cloud readiness in a single appliance, so it's unique in what it offers mid-sized and smaller businesses," says Bands. "It is easy to deploy and scale up, gives them enterprise-grade backup capabilities, and the analytics features allow them to understand how their backups are performing.

Because it's so unusual in the market, the cost of the appliance can't be compared with other devices, but for the storage and range of features it delivers, it is probably 30% to 40% cheaper, as well as far simpler and more powerful, than alternatives," Bands says. He believes the Dell EMC Integrated Data Protection Appliance DP4400 is particularly compelling in that it shortens backup windows by up to two times, and delivers up to 20% more capacity in a 2U appliance, with an average rate of 55:1 deduplication. "With this kind of deduplication rate, you actually get much more storage than you pay for," he says.

Bands also believes the new appliance overcomes local disaster recovery headaches, through its native cloud tier for long-term retention, which can protect up to 14.4PB of data, and efficient and cost-effective native cloud disaster recovery to Amazon AWS.

"Instead of having a second device offsite, customers can now take any data domain and replicate it to any cloud provider, and the nice thing is they only pay for storage, not memory. They can achieve failover with three clicks and failbacks with two clicks, without needing additional hardware. Customers are very excited about the new appliance," he says.

The IDPA DP4400 delivers the industry's lowest cost-to-protect, costing up to 80% less to protect and protecting four times more data in one 2U appliance, with a 55:1 data protection deduplication guarantee and three-year satisfaction guarantee.

To register for a hands-on demonstration of the IDPA DP4400's capabilities, please click here.

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